Periodicity.: October - December 2015
e-ISSN......: 2236-269X
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Strategic Analysis Tools Application at SMEs in Ecuador

Diego H. Álvarez Peralta, Leandro Adolfo Viltard

Abstract


This article explores the nature and scope of Strategic Analysis Tools (SAT) application in SMEs located in emerging countries such as Ecuador (where there are no formal studies on the subject). It is intended to assess which of the instruments utilized by these firms may contribute to formulate strategic options and which of them create awareness of relevant risks or distress specifically about continuity concerning their operations.

Through the application of a survey to an intentional sample-selection of SMEs in Quito-Ecuador we analyzed the consciousness over these instruments to facilitate the creation of strategic options, their contribution to assess their competitive position and their interaction with the improvement of other capabilities to let them possibly achieve superior performance.

Our conclusion is that SMEs can take advantage of exploiting SAT by systematically considering relevant variables in order to assess their current and future possibilities to outperform competition. On the other hand, awareness of which are the strategic factors these firms should pursue and its constant monitoring can help building sustainable advantages. Cultural barriers and unconsciousness of their benefits may explain their low usage rates.

This is a qualitative investigation and the research design is not experimental (besides, it is transversal as it relates to a specific moment in time).


Keywords


Strategic Analysis Tools; SME; Formulation; Competitiveness; Context assessment; Value; Competences

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References


ALVAREZ, D.; VILTARD, L. A. (2015) Simple strategic analysis tools at SMEs in Ecuador, Independent Journal of Management and Production (IJM&P), v. 6, n. 2.

KOTLER, P.; ARMSTRONG, G. (2006) Principles of Marketing, 11th ed. London: Pearson Education Inc.

LESSARD, D. (2003) Frameworks for Global Strategic Analysis. Senate Hall Academic Publishing (MIT), v. 1, n. 1.

QUIÑONEZ, M. (2012) Estudio de la gestión competitiva de las pequeñas y medianas empresas (Pymes) comerciales en la provincia de Esmeraldas en Ecuador. Available: http://www.eumed.net/cursecon/ecolat/ec/2012/ Access: 31st August, 2013.




DOI: http://dx.doi.org/10.14807/ijmp.v6i4.311

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