Periodicity.: October - December 2015
e-ISSN......: 2236-269X
Cover Image

The death of the business plan more than ever, learning plans and not business plans are meant to analyze most of business growth alternatives

Leandro Adolfo Viltard

Abstract


This article explores the nature and scope of Business Plans (BP) and Learning Plans (LP). It states that competitiveness and productivity must be understood through the globalization borderless geography, the identification of innovation key drivers, the achievement of a sustainable competitive advantage, the distinction between functional and innovative products and finally the application of the right management/business tools. In this context, LPs portray a flexible work plan and a learning process for fast-changing times. The final conclusion, is that as the unpredictability is part of our common lives today and business as usual should be rare, BPs are about to die.

This is a qualitative investigation and the research design is transversal and not experimental.

 


Keywords


Business Plan; Learning Plan; Competitiveness; Productivity; Value; Globalization; Innovation; Functional product; Innovative product

Full Text:

PDF HTML

References


CHRISTENSEN, C.; KAUFMAN, S. P.; SHIH, W. (2008) Innovation killers, How financial tools destroy your capacity to do new things, Harvard Business Review, USA: Boston.

CHRISTENSEN, C. (1998) The innovator’s dilemma: When technology cause great firms to fail, Harvard Business Review Press, USA: Boston.

FISCHER, M. L. (1997) What is the right supply chain for your product, Harvard Business Review, USA: Boston.

HAMEL, G.; BREEN, B. (2007) The future of Management, Harvard Business School Press, USA: Boston.

HANLON, A. (2013) Essential Marketing Models: Classic planning tools to inform strategy, from http://www.smartinsights.com/marketing-planning/create-a-marketing-plan/ansoff-model/, recovered 08/07/2015.

PORTER, M. (1991) Strategy: Seeking and securing competitive advantage, Harvard Business Review, USA: Boston.

PRAHALAD, C. K. (2006) The fortune at the bottom of the pyramid: Eradicating poverty through profits, Pearson Education Inc/Wharton School Publishing, USA: NJ.

PRAHALAD, C. K.; KRISHNAN, M. S. (2008) The new age of innovation: Driving co-created value through global networks, McGraw Hill, India, Pvt Limited.

PRAHALAD, C. K. (2012) Innovation's Newest Age, from: https://www.youtube.com/watch?v=Jf6HoLMhJR0, recovered: 08/08/2015.

STUTELY, R. (2012) The definitive Business Plan, Pearson Education Limited, UK: Harlow.

VILTARD, L. A (2015) Innovación organizacional: su comprensión, puesta en marcha como proceso y medición (Organizational innovation: its Understanding, implementation as a Process and measurement). B. S. Lab, Italy: Avellino.

VILTARD, L. A. (2013) Globalización: Entender el nuevo ámbito mundial y tomar decisiones (Globalization: Understanding the new worldwide context and take decisions), B.S. Lab, Italy: Avellino.

WALTERS, H. (2008) The new age of innovation, from: http://www.bloomberg.com/bw/stories/2008-05-19/c-dot-k-dot-prahalad-the-new-age-of-innovationbusinessweek-business-news-stock-market-and-financial-advice, recovered: 08/08/2015.




DOI: http://dx.doi.org/10.14807/ijmp.v6i4.361

Article Metrics

Metrics Loading ...

Metrics powered by PLOS ALM

Refbacks

  • There are currently no refbacks.


Copyright (c)



LIBRARIES BY

Logo Gaudeamus

Logo INDIANA

Logo CHENG KUNG

Logo UTEP

Logo MOBIUS

Logo UNIVEM

Logo Kennedy

Logo Columbia

Logo UCS

Logo MSG/UFF

Logo OPT

Logo Biblioteca Professor Milton Cabral Moreira

Logo UFL

Logo ULRICHSWEB

Logo UNISA