Distribution channels (dc) in the technological industry - ideas for improvement in Argentina
Article Sidebar
Main Article Content
صندلی اداریAbstract
Downloads
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
1. Proposal of Policy for Free Access Periodics
Authors whom publish in this magazine should agree to the following terms:
a. Authors should keep the copyrights and grant to the magazine the right of the first publication, with the work simultaneously permitted under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 that allows the sharing of the work with recognition of the authorship of the work and initial publication in this magazine.
b. Authors should have authorization for assuming additional contracts separately, for non-exclusive distribution of the version of the work published in this magazine (e.g.: to publish in an institutional repository or as book chapter), with recognition of authorship and initial publication in this magazine.
c. Authors should have permission and should be stimulated to publish and to distribute its work online (e.g.: in institutional repositories or its personal page) to any point before or during the publishing process, since this can generate productive alterations, as well as increasing the impact and the citation of the published work (See The Effect of Free Access).
Proposal of Policy for Periodic that offer Postponed Free Access
Authors whom publish in this magazine should agree to the following terms:
a. Authors should keep the copyrights and grant to the magazine the right of the first publication, with the work simultaneously permitted under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 [SPECIFY TIME HERE] after the publication, allowing the sharing of the work with recognition of the authorship of the work and initial publication in this magazine.
b. Authors should have authorization for assuming additional contracts separately, for non-exclusive distribution of the version of the work published in this magazine (e.g.: to publish in institutional repository or as book chapter), with recognition of authorship and initial publication in this magazine.
c. Authors should have permission and should be stimulated to publish and to distribute its work online (e.g.: in institutional repositories or its personal page) to any point before or during the publishing process, since this can generate productive alterations, as well as increasing the impact and the citation of the published work (See The Effect of Free Access).
d. They allow some kind of open dissemination. Authors can disseminate their articles in open access, but with specific conditions imposed by the editor that are related to:
Version of the article that can be deposited in the repository:
Pre-print: before being reviewed by pairs.
Post-print: once reviewed by pairs, which can be:
The version of the author that has been accepted for publication.
The editor's version, that is, the article published in the magazine.
At which point the article can be made accessible in an open manner: before it is published in the magazine, immediately afterwards or if a period of seizure is required, which can range from six months to several years.
Where to leave open: on the author's personal web page, only departmental websites, the repository of the institution, the file of the research funding agency, among others.
References
Avrane-Chopard, J.; Bourgault, T.; Dubey, A.; Moodley, L. (2014). Big Business in small business: Cloud services for SMB’s, McKinsey Quarterly.
Balderrama, P. P., & Arán, M. P. (2007). ¿Qué es estrategia corporativa?, ESADE Business School, Harvard Deusto Business Review, Recovered from http://ocw.uniovi.es/pluginfile.php/2669/mod_resource/content/1/Lectura_sobre_Estrategia_Corporativa.pdf, on 04/18/2020.
Berland, M., & Furtado, B. (2015). Why yesterday’s channel practices won’t win over emerging market customers, McKinsey Quarterly, Recovered from https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/why-yesterdays-channel-practices-wont-win-over-emerging-market-consumers, on 04/13/2020.
Caylar, P., Dmitriev, M., Fletcher, B., & Gieder, P. (2014). Change the channel: A new multi-touch portfolio, McKinsey Quarterly, Recovered from https://www.mckinsey.com/industries/technology-media-and-telecommunications/our-insights/change-the-channel-a-new-multi-touch-point-portfolio, on 03/12/2020.
Del Molino, C., Díaz, A., & Martins, D. (2014). Lost in translation: the challenge of global channel and customer management, McKinsey Quarterly, Recovered from https://www.mckinsey.com/industries/retail/our-insights/lost-in-translation-the-challenge-of-global-channel-and-customer-management, on 03/14/2020.
Duarte, B., Nimal, M., & Rudolph, S. (2015). Recall Channel Management, McKinsey Quarterly.
Freedman, L. (2016). Estrategia, Editorial La Esfera de los Libros, Madrid, España.
González, R. M. (2014). Marketing en el siglo XXI, Ediciones Centros Estudios Financieros, Madrid, España.
IMMPC - Instituto Mexicano de Mejores Prácticas Corporativas (2020). ¿Qué son las mejores prácticas corporativas?, Recovered from http://www.immpc.org.mx/mejores-practicas-corporativas, on 04/19/2020.
Jiménez, D. (2014). ¿Buenas o Mejores Prácticas?: La diferencia que nadie te contará, Recovered from https://www.pymesycalidad20.com/mejores-practicas-diferencia.html, on 03/19/2020.
Kapoor, R., Paul, J., & Halder, B. (2011). Services Marketing: Concepts & Practices, Tata McGraw Hill Education Private Limited, New Delhi, India.
Kenton, W. (2018). Best Practices, Recovered from https://www.investopedia.com/terms/b/best_practices.asp, on 04/20/2020.
Kotler, P., & Amstrong, G. (2012). Marketing, Ediciones Pearson, México.
Kotler, P., & Keller, K. (2012). Dirección de Marketing, Ediciones Pearson, México.
Koulopoulos, T. (2014). Navegar en la nube, Editorial Océano, México.
Kurtz, D.; Boone, L. E. (2013). Contemporary Marketing, South-Western Cengage Learning, Mason, OH, USA.
Longenecker, J., Moore, C., Palich, L., & Hoy, F. (2012). Administración de pequeñas empresas, Cengage Learning, México.
López-Quesada, A. (2017). Estrategias de diferenciación, Ediciones ESIC, Madrid, España.
Martínez, J. B. (2011). El valor de una empresa y la creación de valor de esa empresa, Recovered from file:///C:/Users/.%C2%B4%C2%BF/Downloads/Dialnet-ElValorDeUnaEmpresaYLaCreacionDeValorEnEsaEmpresa-3816159.pdf, on 04/18/2020.
Murgia, C. I.; Correa, A. C. (2013). Convención Aseguradores, XXIII Congreso, México.
Peris, S. M., Guerrero, F. P., & L´Hermie, C. (2008). Distribución comercial, ESIC, Madrid, España.
Perreault Jr., W., Cannon, J., & Mccarthy, E. J. (2013). Basic Marketing, Mc Graw-Hill Higher Education, New York: USA.
Porta, M. (2015). How to define your target market, Inc.com, Recovered from https://www.inc.com/guides/2010/06/defining-your-target-market.html, on 04/19/2020.
Porter, M. (2015). Estrategia competitiva, Editorial Patria, México.
Razak, A. (2020). Qué es y para qué sirve el branding?, Branfluence, Recovered from https://www.branfluence.com/que-es-branding/, on 04/19/2020.
Selva, J. P., & Conde, E. R. (2013). Dirección de Marketing: variables comerciales, Editorial Club Universitario, San Vicente, España.