Determinants of customer's apartment purchase intention: is the location dominant?

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Phuong Viet Le-Hoang
Yen Truong Thi Ho
Danh Xuan Luu
Truc Thanh Thi Le
صندلی اداری


The purpose of this research is to identify and measure the factors affecting the intention to buy apartments of customers in Ho Chi Minh City, Vietnam. The survey carried out with the participation of 200 customers. The authors explore five factors which affect customer's apartment purchase intention include location, features, brand, finance, and subjective norm. The result from Exploratory Factor Analysis (EFA) shows that location, features, finance, and subjective norm have a significant effect on the intention to buy customers' apartments. In which, location in Ho Chi Minh City context is the most influential factor, so, it strongly confirm the research of Adair et al. (1996), Clark et al. (2006), Daly et al. (2003), Kaynak and Stevenson (2007), Opoku and AbdulMuhmin (2010), Sengul et al. (2010), Tu and Goldfinch (1996), Xiao and Tan (2007) and Wang and Li (2006). The study also proposes some recommendations to increase the attractiveness of the apartment. What is more, developers, marketers, real estate policymakers can use the results of this research to understand the needs of customers better and satisfy customers.


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Author Biographies

Phuong Viet Le-Hoang, Industrial University of Ho Chi Minh City Open University of Ho Chi Minh City


Ph.D. student in Business Administration

Open University of Ho Chi Minh City, Vietnam

Lecturer in Business Administration Faculty

Industrial University of Ho Chi Minh City, Vietnam


Danh Xuan Luu, Industrial University of Ho Chi Minh City

Lecturer in Business Administration Faculty

Industrial University of Ho Chi Minh City, Vietnam

Truc Thanh Thi Le, Industrial University of Ho Chi Minh City

Lecturer in Business Administration Faculty

Industrial University of Ho Chi Minh City, Vietnam


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