Factors affecting the intention to purchase townhouse

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Phuong Viet Le-Hoang
Vi Truc Ho
Nhan Trong Phan
Truc Thanh Thi Le

Abstract

The purpose of this study is to identify the factors affecting the intention of buying a townhouse by customers in District 9, Ho Chi Minh City. To conduct the research, there is 192 validrespondents and the authors determine six factors affecting the intention of buying customers' houses in District 9 of Ho Chi Minh City: developer brand, price, location, housing characteristics, social influence and legal. The results of the exploratory factor analysis (EFA) show that all of these six factors affect the intention to buy townhouses in the District 9 area of customers. The contribution of the study is that the authors confirm the theory of Ajzen and Fishbein (1975), Ajzen (1985), Ajzen (1991) and compare some empirical studies of Salah et al. (2015), Julius et al. (2016), Haddad et al. (2011), Nguyen (2013), Vo (2013), Vo (2016), Pham (2013). Also, from qualitative and research-related studies, the authors adjusted the scale and analyzed data in the current context. Based on that, research and propose solutions to improve the intention of buying houses in District 9 of customers and orienting for further research.

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Author Biographies

Phuong Viet Le-Hoang, Industrial University of Ho Chi Minh City Open University of Ho Chi Minh City

Ph.D. student in Business Administration

Open University of Ho Chi Minh City, Vietnam

Lecturer in Business Administration Faculty

Industrial University of Ho Chi Minh City, Vietnam

 

Vi Truc Ho, Industrial University of Ho Chi Minh City

Ph.D. student in Business Administration

Economics and Law University

Lecturer in Business Administration Faculty

Industrial University of Ho Chi Minh City, Vietnam

Nhan Trong Phan, Industrial University of Ho Chi Minh City

Ph.D. student in Business Administration

Economics and Law University

Lecturer in Business Administration Faculty

Industrial University of Ho Chi Minh City, Vietnam

Truc Thanh Thi Le, Industrial University of Ho Chi Minh City

Lecturer in Business Administration Faculty

Industrial University of Ho Chi Minh City, Vietnam

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