Peculiarities of formation of competitive strategy of the enterprises of flour-milling branch of Ukraine

Main Article Content

Inna Kuznetsova
Valentyna Gorbatiuk
Tetiana Mulyk
Alyona Piskun
Oksana Pashchenko
Oleksandr Hridin
صندلی اداری


The article deals with the peculiarities of formation of competitive strategy of the enterprises of flour-milling branch of Ukraine. The paper substantiates the necessity to determine the stage of the life cycle of the industry in the process of formation of the competitive strategy. The market analysis of flour-milling industry of Ukraine is carried out on indicators: size of the market, commodity nomenclature, buyers and their behavior, raw material base and intensity of competition.  The paper determines that the flour-milling industry of Ukraine is at the stage of growth and has a number of tendencies, such as: decrease


in sales volumes, increase in export volumes, standardization of products and average level of competition intensity. The following stages of the life cycle of the industry are studied: introduction, growth, maturity and decline. The paper proves the necessity of distinguishing the stage of renewal in the life cycle of the industry, which is implemented on the basis of modern technologies. The practical significance of the research consists in developing recommendations for choosing a competitive strategy of the flour mill enterprise in accordance with the stage of the life cycle of the industry. The enterprises of the flour-milling industry of Ukraine, in accordance with the stage of the life cycle of the industry are recommended to form competitive advantages on the basis of the concept of "lean production".


Download data is not yet available.

Article Details

Integration System of Education, Science and Production
Author Biographies

Inna Kuznetsova, Odesa National Economic University

Doctor of Science (Economics), Professor, Head of Department has been working at the Department of Management, Odessa National Economic University. She teaches disciplines "Management", "Methods of making managerial decisions", "Strategic Management". Has practical experience as the engineer-economist of the department of the automated production control system at the Odesa mechanical plant of equipment, Dean of the Faculty of Advanced Training at the Odesa National Academy of Food Technologies, Head of Department of Management at the Odesa National Economic University. Scientific interests: strategic management; operational management; economic security of enterprises.

Valentyna Gorbatiuk, Odesa National Economic University

Ph.D. Student of Department of Management of Organizations. Scientific interests: competitive strategy, enterprise costs, еconomic analysis. Researcher ID :  AAV-8951-2021

Tetiana Mulyk, Vinnytsia National Agrarian University

Associate Professor, Head of the Analysis and Statistics Department. Candidate of Sciences (Economy), Associate Professor. Her continuous length of service exceeds more than thirty years. Since 1991 she has been working at Vinnytsia National Agrarian University. Apart from scientific research work, Tetiana Mulyk is involved in teaching. Among the courses she teaches are: Analysis of economic activity, Analysis of banking activities, Business process diagnostics etc. Scientific interests: economic analysis, educational innovations, business process diagnostics

Alyona Piskun, Odesa National Economic University

Candidate of Sciences (Economics). Lecturer of Department of Organizational Management. Her continuous experience exceeds ten years. Since 2010 she has been working at Odesa National Economic University. In addition to research work, Alyona Piskun teaches. Among the courses she teaches are: business performance management, business management, management decision-making methods and more. Research interests: management, factor analysis, business efficiency.

Oksana Pashchenko, National University of Life and Environmental Sciences of Ukraine

Candidate of Economic Sciences Associate Professor of  Economic Theory. Associate Professor of Economic Theory (Economic), Associate Professor of Economic Theory has been working at the Department of Economics National University of Life and Environmental Sciences of Ukraine. She teaches disciplines taught students have a bachelor's and master's degree. Has practical experience of the leading specialist in economic and financial issues at the enterprise "Velykosnitynka” Educational Research Farm named after O.V. Muzychenko. Scientific interests: Finance, Banking and Insurance, Economics.

Oleksandr Hridin, State Biotechnological University

Candidate of Economic Sciences (2019), Associate Professor (2020), Director of the Educational and Scientific Institute of Business and Management, the associate professor in the Department of Organization of Production, Business and Management. He teaches disciplines taught: HR management; innovation management; operations management; strategic management; organization of production. Scientific interests: Development of personnel management systems of agricultural enterprises: theory, methodology, practice. Author of more than 100 scientific works. Researcher ID: G-1849-2017. Scopus Author ID: 57216225277 


Adechian, S. A., Baco, M. N., Olarinde, L. O., Moumouni, I., & Natcher, D. C. (2021). Social Ties Development as Competitive Strategies in Vegetables Marketing: Evidence from Small-Scale Farmers in Benin. European Journal of Development Research, 1–20. DOI: 10.1057/s41287-021-00415-y.

Balabash, O., Ilin, V., Poprozman, N., Kuznetsova, I., Shushpanov, D., & Slavina, N. (2021). Content Strategy in Management of Communications. Independent Journal of Management & Production, 12(3), s232-s242. DOI:

Barforoush, N., Etebarian, A., Naghsh, A., & Shahin, A. (2021). Green innovation a strategic resource to attain competitive advantage. International Jornal of Innovation Science, ahead-of-print No. ahead-of-print. DOI: 10.1108/IJIS-10-2020-0180.

Bickauske, D., Simanaviciene, Z., Jakubavicius, A., Vilys, M., & Mykhalchyshyna, L. (2020). Analysis and Perspectives of the Level of Enterprises Digitalization (Lithuanian Manufacturing Sector Case). Independent Journal of Management & Production, 11(9), 2291-2307.

Grinenko, Ju., Melnychuk, D., Mykhalchyshyna, L., Belei, S., Yevtushenko, N. (2021). Improving Transfer Pricing in Ukraine using American Experience. Independent Journal of Management & Production, 12(3), 205-231. DOI:

He, Y. X., Liu, P. L., Zhou, L., Zhang, Y., & Liu, Y. (2021). Competitive model of pumped storage power plants participating in electricity spot Market in case of China. Renewable Energy, 173, 164-176. DOI: 10.1016/j.renene.2021.03.087.

Ilyshev, A. M., Ilysheva, T. S., & Selevich, N. N. (2010). Strategic competitive analysis in the transitive economy of Russia. Moskow: Finance and Statistics.

Karhunen, P., & Ledyaeva, S. (2021). Is Chain Affiliation a Strategic Asset or Constraint in Emerging Economies? Competitive Strategies and Performance in the Russian Hotel Industry. Management international review, 61(3), 403-427. DOI: 10.1007/s11575-021-00445-y.

Karpenko, L., Chunytska, I., Oliinyk, N., Poprozman, N., & Bezkorovaina, O. (2020). Consideration of Risk Factors in Corporate Property Portfolio Management. Journal of Risk and Financial Management, 13 (2), 299. DOI: 10.3390/JRFM13120299.

Karpenko, Y., Kuznetsova, I., Chykurkova, A., Matveyeva, M., Hridin, O., & Nakonechna, K. (2021). Formation of the Enterprise Strategy based on the Industry Life Cycle. Independent Journal of Management & Production, 12(3), 262-280. DOI:

Keskin, H., Senturk, H. A., Tatoglu, E., Golgeci, I., Kalaycioglu, O., & Etlioglu, H. T. (2021). The simultaneous effect of firm capabilities and competitive strategies on export performance: the role of competitive advantages and competitive intensity. International Marketing Review, ahead-of-print No. ahead-of-print.DOI: 10.1108/IMR-09-2019-0227.

Khurshid, M. A., Alhidari, A. M., & Tabassum, S. (2021). Scale development and validation of total quality and socially responsible management (TQSR-M) framework: dual competitive strategy for management. Social Responsibility Journal. DOI: 10.1108/SRJ-10-2020-0416.

Knyazevych, A. A. (2012). Management of stages of the life cycle of enterprises. Scientific Herald of Uzhhorod University: Economics, 2(36), 140–143.

Kuznetsova, I. O., & Gorbatiuk, V. V. (2020). Modern approaches to the formation of competitive strategy. Socio-economic research bulletin, 3-4(74-75), 109–120.

Kuznetsova, I. O., & Gorbatiuk, V. V. (2021). Competetive cost leadership strategy: the essence, features and implementation approaches. Scientific Bulletin of the Odessa National Economic University, 1-2(278-279), 59-65. DOI:10.32680/2409-9260-2021-1-2-278-279-59-65.

Kuznetsova, I. O., Sokurenko, I. A.(2019). Stages of the life cycle of a small enterprise: characteristics and specifics of management decisions. Socio-economic research bulletin, 1, 179-188. Available:

Liu, B. H., Wu, J. F., & Chan, K. C. (2021). Does air pollution change a firm's business strategy for employing capital and labor? Business Strategy and The Environment, ahead-of-print No. ahead-of-print.DOI: 10.1002/bse.2833.

Malik, M., Ghaderi, H., & Andargoli, A. (2021). A resource orchestration view of supply chain traceability and transparency bundles for competitive advantage. Business Strategy and The Environment, Vol. ahead-of-print No. ahead-of-print. DOI: 10.1002/bse.2845.

Matyushenko, O. I. (2013). The problem of approach to identification of enterprise’s life cycle phase. Culture of the peoples of the Black Sea region, 262, 61-67.

Porter, M. (1998). Competitive Strategy: Techniques for Analyzing Industries and Competitors (Hardcover); Edition Hardcover – January, 1, 1672.

Rudnichenko, Y., Dzhereliuk, I., Mykhalchyshyna, L., Savina, S., Pokotylova, V., Havlovska, N. (2020). Safe Interaction Management of State Institutions and Business Entities Based on the Concepts of Evolutionary Economics: Modeling and Scenario Forecasting of Processes. TEM Journal. Technology, Education, Management, Informatics, 2, 233-241. DOI: 10.18421/TEM91-33.

Sahin, M., & Bisson, C. A. (2021). Competitive Intelligence Practices Typology in an Airline Company in Turkey. Journal of the Knowledge Economy, 12(2), 899-922. DOI: 10.1007/s13132-020-00647-z.

State Customs Service of Ukraine (2021). Unified State Register of Enterprises and Organizations of Ukraine. Available: Access: 1 March, 2021.

State Statistics Service of Ukraine (2021). Unified State Register of Enterprises and Organizations of Ukraine. Available: Access: 11 March, 2021.

Vlasyuk, T. M. (2009). Approaches to determining the stages of the life cycle of industries. Retrieved from http://www. rusnauka. com/7_NND_2009/Economics/41997. doc.htm. Access: 09 August 2021. (in Ukrainian).

Most read articles by the same author(s)

فروشگاه اینترنتی