Formation of the Enterprise Strategy based on the Industry Life Cycle

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Yuliia Karpenko
Inna Kuznetsova
Alla Chykurkova
Maryana Matveyeva
Oleksandr Hridin
Kateryna Nakonechna
صندلی اداری


The article considered the process of forming an enterprise strategy in the following stages: analysis of the external and internal environment of an enterprise, formation of a system of enterprise goals, assessment of alternative development strategies and the choice of one of them, implementation of the chosen strategy, and adjustment of the strategy. It is proposed to analyze the external environment in accordance with the concept of the industry life cycle. The concept of the life cycle of the industry, in particular the main stages of development of the industry and the criteria that are the basis for their identification, has been investigated.  It is proposed to use the scientific developments of Porter and use the following characteristics as criteria: behavior of buyers of products (services), changes in goods, the nature of competitive relations in the market, profits of enterprises in the industry and marketing activities. Accordingly, it is proposed to highlight the stages of the industry development: implementation, growth, maturity, decline.  Alternative strategies of enterprise development at various stages of the industry life cycle are considered: the strategy for realizing the advantages of the pioneer, the strategy of change response, the strategy of change management, the strategy of stabilization, the strategy of reduction, the strategy for finding segments of steady demand, as well as the strategy of the "last time". The main characteristics of these strategies are studied. The analysis of the life cycle of the agricultural industry in Ukraine has been carried out and it has been established that according to most of the characteristics it is at the stage of maturity. The industry has established relationships between producers and business consumers, enterprises receive average profits and specialize in the production of certain types of agricultural products of sufficiently high quality, and there are processes of gradual ousting of competitors from the market.  It is proposed to agricultural enterprises as a possible strategy to implement a stabilization strategy that best suits the conditions of the external environment.


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Integration System of Education, Science and Production
Author Biographies

Yuliia Karpenko, Odesa National Economic University

Ph.D. in Economics, Associate Professor. Department of Management at Odessa National Economic University. She teaches disciplines "Operational Management", "Budgeting", "Quality management", "Technology management organization". Scientific interests: operational management, strategic management, budgeting. Scopus ID: 57211478359. Researcher ID: B-3578-2015

Inna Kuznetsova, Odesa National Economic University

Doctor of Science (Economics), Professor, Head of Department has been working at the Department of Management, Odessa National Economic University. She teaches disciplines "Management", "Methods of making managerial decisions", "Strategic Management". Has practical experience of the engineer-economist of the department of the automated production control system at the Odessa mechanical plant of equipment, Dean of the Faculty of Advanced Training at the Odessa National Academy of Food Technologies, Head of Department of Management at the Odessa National Economic University. Scientific interests: strategic management; operational management; economic security of enterprises. Scopus ID: 57211478359. ResearcherID: M-2074-2017

Alla Chykurkova, State Agrarian and Engineering University in Podilya

Doctor of Science (Economics), Professor, Head of the Department of Management, Public Management and Administration.  She teaches disciplines taught: Management, Business Administration, Strategic management, Management of public institutions and organizations, Business planning, Management and Administration, etc. Author of more than 148 scientific works.  Scopus ID 57210819285.

Maryana Matveyeva, Stepan Gzhytskyi National University of Veterinary Medicine and Biotechnologies Lviv

Ph.D. in Economics, Department of Public Administration.  She teaches disciplines taught:  Administrative management, Crisis management, Marketing management. Scientific interests: Study of economic and environmental aspects of the formation of the sustainable development principles for the agricultural enterprises, Administrative management, Crisis management. Author of more than 20 scientific works. 

Oleksandr Hridin, Kharkiv Petro Vasilenko National Technical University of Agriculture

Ph.D. in Economics, Associate Professor, Director of the Educational and Scientific Institute of Business and Management, the associate professor in the Department of Organization of Production, Business and Management. He teaches disciplines taught: HR-management; innovation management; operations management; strategic management; organization of production. Scientific interests: Development of personnel management systems of agricultural enterprises: theory, methodology, practice. Author of more than 100 scientific works. 

Kateryna Nakonechna, National University of Life and Environmental Sciences of Ukraine

Ph.D., associate Professor, (Economics), has been working at the Department of Global economy of National University of life and sciences of Ukraine. She teaches disciplines taught Regionl concepts of development, agrarian policy, applied economy. Has practical experience of the manager at the enterprise "PRAT Teplychnyj". Scientific interests: structural policy, regional policy, agrarian policy .


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