Logistics as a competitive advantage in retail organizations

Main Article Content

Alberto Eduardo Besser Freitag
Fabiano Cunha da Silva
صندلی اداری

Abstract

Retail plays an important role in the trade sector of the Brazilian economy, with net operating revenues of nearly BRL 1.7 trillion and more than 7 million workers in 2018, according to the latest Annual Trade Survey from the Brazilian Institute of Geography and Statistics. The entry of large multinational companies into the Brazilian retail market, where it is worth highlighting Amazon, has negatively impacted the market of Brazilian retail companies, which still use archaic methods and disqualified labor in their operations and processes. Amazon provides better logistics services that directly add value to the quality of products offered through a leaner and more profitable supply chain. Additionally, the behavioral changes brought about by Covid-19 have made consumers more satisfied with online shopping experiences than with visits to physical stores. The increase in internet shopping and the reduction of visits to sales outlets has caused a migration of consumption to digital media, which may generate long-term transformations in the strategies of companies. Thus, the objective of this research is to provide a conceptual proposal of the use of logistics as a competitive advantage in retail organizations, considering the best management practices for the logistics sector. As a research methodology, a systematic literature review was adopted, based on the PRISMA protocol, allowing the identification of 94 records, 12 of which were included in the literature review, due to their adherence to the researched theme. The main contribution of this paper is the development of a conceptual proposal for the use of logistics as a competitive advantage in retail organizations, comprising five aspects: Information Systems, Application of KPIs aligned with the Strategic Objectives of the Organization, Creating Value for Products, Modern Management Concept and, Need for Organizations to recognize the Benefits and Advantages of Logistics.

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Section
IFLOG
Author Biographies

Alberto Eduardo Besser Freitag, Candido Mendes University

Alberto Eduardo Besser Freitag – Research Professor at Candido Mendes University (Brazil) in the economics and business management master's degree course and in the production engineering undergraduate course. E-mail: alberto.besser@professor.ucam.edu.br, Phone number: 55(21)97170-2709. Post-doctoral fellow in production and systems engineering, doctorate in civil engineering, master in business management, specialized in marketing, and mechanical engineer. He has published articles in conferences, journals and books. He teaches MBA courses at Fluminense Federal University and at Getúlio Vargas Foundation. He has expertise in lean management and experience in people management, projects and processes, executive education, strategic planning, manufacturing, quality and engineering.

Fabiano Cunha da Silva, Candido Mendes University

Fabiano Cunha da Silva – Studying for a Masters in Economics and Business Management at Candido Mendes University (Brazil). E-mail: fabiano.cunha2011@hotmail.com. Phone number: 55(21)97305-4440. Specialist in Strategic Administration, Bachelor's Degree in Mathematics and Business Logistics, Bachelor's Degree in Economic Sciences. He teaches MBA courses at UGB, undergraduate courses at Famerc, and has taught technical courses at Senac and Senai. Has extensive experience in Strategic and Operational Logistics Management in large companies in the retail market. Experience in people management, strategic planning, and implementation of projects and processes.

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