A REFERENCE MODEL FOR THE NEW PRODUCT DEVELOPMENT IN MEDIUM-SIZED TECHNOLOGY-BASED ELECTRONICS ENTERPRISES: MULTIPLE CASE STUDIES WITH MULTICRITERIA DECISION MAKING

Eduardo Gomes Salgado
Production Engineering, São Paulo State University
July, 2011
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Graduation in Production Engineer - with emphasis in Mechanical at Federal University of Itajubá (2005), Master's Degree in Industrial Engineering at Federal University of Itajubá (2008) and Ph.D. in Mechanical Engineering at São Paulo State University (UNESP) (2011). Since 2009 is an Adjunct Professor at Federal University of Alfenas (UNIFAL-MG). During ICPR22 received the Early Career Mentoring Award from IFPR. He has experience in Industrial Engineering, mainly in the following areas: management of the development process of products, innovation management, Total Quality Management and ISO 9001.
 

Abstract

The new product development (NPD) becomes increasingly critical to business
competitiveness, due to growing international markets, diversity and variety of products and reduced product life cycle. The present work reports results from a research which had as main objective to propose a model to NPD for technology-based companies from the electronics industry. The research was conducted following a
mixed methodological approach, or else, qualitative and quantitative It was initially
employed a qualitative approach, using multiple cases research, to identify features of the business, followed by a quantitative approach using a multicriteria decision making method to evaluate the macro-phases, phases and activities of the NPD proposed model. Finally, studies of multiple cases are carried out to verify the proposed model adequacy. The results analysis suggests that the proposed model may be considered convenient.