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The relationship between brand equity and intention to buy: the case of convenience stores
Phuong Viet Le-Hoang, Giang Truong Nguyen, Huong Thanh Thi Phung, Vi Truc Ho, Nhan Trong Phan
434-449
The role of marketing mix and service quality on tourist satisfaction and loyalty at Samosir
Muhammad Elfi Azhar, Jufrizen Jufrizen, Muhammad Andi Prayogi, Maya Sari
1662-1678
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