Strategic analysis tools (SAT) application at small & medium-sized enterprises (SMES) in the north area of Buenos Aires, Argentina

Main Article Content

Leandro Adolfo Viltard

Abstract

ABSTRACT

This paper studies the nature and amplitude of Strategic Analysis Tools (SAT) application in SMEs located in emerging countries, specifically the North Area of Buenos Aires, Argentina (NABAA), where there are no formal studies on the subject. It is intended to understand their contribution to strategic options formulation and implementation. A survey to SMEs’ owners/executives /managers in NABAA and interviews with specialists were applied, intending to analyze the use of these tools to facilitate the creation of strategic options, their support in assessing a competitive position and their promotion of superior performance. The results of this investigation developed that SAT and their related KPIs (Key Performance Indicators) should be considered in SMEs in order to improve strategy formulation and find better ways to implement it. Their systematization –not leaving aside intuition- become a key issue as documenting this process appears vital when analyzing strategic options and performing better interrelations among different elements that may be identified. An improvement in strategic analysis may help also to have a better cohesion of company resources and achieve the established objectives. Unconsciousness, and cultural biases and barriers may explain their low usage rates. The final objective is to set aside from competition and build unattainable competitive advantages.

This is a qualitative investigation, and the research design is not experimental and transversal.

Keywords: Strategic Analysis Tools (SAT); Formulation; SME; Competitiveness; Value.

Downloads

Download data is not yet available.

Metrics

Metrics Loading ...

Article Details

Section
Articles
Author Biography

Leandro Adolfo Viltard, Pontificia Universidad Católica Argentina (Buenos Aires). Graduate School of Business, Facultad de Ciencias Económicas, Universidad de Palermo, Buenos Aires, Argentina. Universidad de San Isidro "Dr. Plácido Marín"(USI), Buenos Aires, Argentina. Universidad del Pacífico, Ecuador. Universidad Nacional de La Pampa, Argentina, Universidad Nacional de Luján, Argentina. Universidad Nacional del Comahue, Argentina.

Dr. Leandro A. Viltard

Specialities: Business, Administration, Education & Corporate training.

https://www.linkedin.com/profile/edit?trk=hp-identity-edit-profile

References

ÁLVAREZ PERALTA, D.; VILTARD, L. A. (2016a) Herramientas estratégicas para la Pequeña y Mediana empresa (Pyme). El caso de las firmas de Quito, Ecuador (Strategic tolos for SMEs, the case of Quito’s firms, Ecuador), B. S. Lab., Avellino, Italy.

ÁLVAREZ PERALTA, D.; VILTARD, L. A. (2016b) Herramientas de análisis estratégico. Una propuestas para la Pequeña y Mediana Empresa, Palermo Business Review, n. 14.

ÁLVAREZ PERALTA, D. H.; VILTARD, L. A. (2015a) Strategic Analysis Tools Application at SMEs in Ecuador, Independent Journal of Management & Production (IJM&P), v. 6, n. 4, ISSN: 2236-269X.

ÁLVAREZ PERALTA, D. H.; VILTARD, L. A. (2015b) Simple Strategic Analysis Tools at SMEs in Ecuador, Independent Journal of Management & Production (IJM&P), v. 6, n. 2, ISSN: 2236-269X.

GARTENSTEIN, D. (2018) How to Write a Strategic Analysis for Business Organizations, Small Business - Chron.com, retrieved from http://smallbusiness.chron.com/write-strategic-analysis-business-organizations-89.html, on 06/20/2018.

LESSARD, D. (2003) Frameworks for Global Strategic Analysis, Senate Hall Academic Publishing (MIT), v. 1, n. 1.

MARTINO, G. (2018) Las pymes son el motor de la Argentina, Diario La Nación 03/25/2018, retrieved from ttps://www.lanacion.com.ar/2119790-las-pymes-son-el-motor-de-la-argentina, on 06/18/2018.

VILTARD, L. A. (2017) Strategic mistakes (avoidable): The topicality of Michael’s Porter generic strategies, Independent Journal of Management & Production (IJM&P), v. 8, n. 2, ISSN: 2236-269X.

VILTARD, L. A. (2016) Unlimited: Blurred limits in a borderless world, Independent Journal of Management & Production (IJM&P), v. 7, n. 2, ISSN: 2236-269X.

Most read articles by the same author(s)

1 2 > >>