DIGITAL TRANSFORMATION AS A FACTOR OF ENSURING COUNTRY COMPETITIVENESS: MOLDOVA CASE ANALYSIS

 

Daiva Bickauske

Mykolas Romeris University, Lithuania

E-mail: daiva.bickauske@gmail.com

 

Saulius Kromalcas

Mykolas Romeris University, Lithuania

E-mail: saulius.kromalcas@gmail.com

 

Zaneta Simanaviciene

Mykolas Romeris University, Lithuania

E-mail: zasiman@mruni.eu

 

Larysa Sergiienko

Zhytomyr Polytechnic State University, Ukraine

E-mail: sergiienko.lv@gmail.com

 

Tetiana Baranovska

Zhytomyr Polytechnic State University, Ukraine

E-mail: tatyana_baranovs@ztu.edu.ua

 

Submission: 8/24/2021

Accept: 9/26/2021

 

ABSTRACT

The digital transformation is now a reality in Moldova, as Moldova has begun to transfer social, legal, and civil service delivery online. Sped-up digitalization can be expected to create new business models and opportunities for digital jumping in traditional industries. The Coronavirus crisis has highlighted the need for support and investments in digital transformation and effective digital governance, especially to guarantee the continuity and delivery of core government functions. The digital transformation is changing not just business models but the methods of production and distribution and the industry's competitiveness. Further analysis has been made to generate specific steps/recommendations regarding the digitization of the Moldova industry. The interview with experts who work closely in digitalization or competitiveness was done, and the SWOT analysis was done. Based on the research made, the


recommendations for Moldova were prepared and presented in this article.

Keywords: digitalization; manufacturing; Moldova, competitiveness

 

 

 

 

 

 

 

1.       INTRODUCTION

            Moldova is a small lower-middle income economy. It is one of the poorest countries in Europe. Moldova has made significant progress in promoting inclusive growth and reducing poverty and since the early 2000s. Global Competitiveness Index report covering 141 economies measures national competitiveness—defined as the set of institutions, policies, and factors determining the level of productivity. Moldova was also ranked 86th (The Global Competitiveness Index 4.0 rankings report, 2019).

            The majority of the entrepreneurs recognize that digital transformation is an excellent opportunity for development and competitiveness (Ślusarczyk, 2018). The strengthening of digitalization processes puts additional competitiveness pressures on manufacturing businesses. Although digital transformation is a new concept in manufacturing (Okano, 2021), to maintain competitiveness, steps towards the digitalization of industry have to be implemented. 

2.       LITERATURE REVIEW

2.1.          The concept of digital transformation

            Digital transformation can be defined as changes in jobs and income creation strategies, applying a flexible management model standing against the competition, quickly meeting changing demands. It is a process of reinventing a business to digitalize operations and formulate extended supply chain relationships. Practical use of the internet in design, manufacturing, marketing, selling, presenting, and data-based management model (Schallmo, 2018).

            The authors highlight the importance of digitization in the manufacturing sector and claim that companies need to implement the latest technology (Wang, 2016).

The digital transformation process requires companies to transform every day and be concerned with items such as customers, business models, new technologies, agile methods, and innovations (Okano, 2021). Considering that technologies have been completely changing the industry and digital transformation is expected to have a vast impact on almost any industry, digitalization can bring new opportunities for SMEs by improving the entire value chain (Kilimis, 2019).  Digitization strengthens the potential for quality improvement, flexibility, and productivity (Hoellthaler & Braunreuther, 2018).

            Digital transformation is adopting disruptive technologies to increase productivity, value creation, and social well-being (Duarte, 2018).

            Ulas (2019) had identified several factors expediting digital transformation that include, among others, globalization, advancement of technology and innovation, electronic commerce, and social media. Experts highlight four areas where digitization technologies have the most significant impact: productivity, revenue growth, employment, and investment (Russmann, 2015) (Table 1).

Table 1: Impact of digitization on German macroeconomics

Area

Scale

Productivity

More and more companies will have to deploy digital technologies over the next ten years, increasing the productivity of the manufacturing sector.

Income

The demand for new products, new personalized products will increase revenue growth.

Employment

Production growth will increase employment by around 6%. The demand for engineering in the engineering sector will increase by 10%. Accelerating automation will replace low-skilled workers. The growing demand for IT skills will increase the demand for employees with competencies in the IT sector.

Investment

By adapting production processes to Industry 4.0 trends, German manufacturing companies should invest around €250 billion.

Source: based on Russmann, 2015

            Digitization will make a significant impact on manufacturing companies, workforce, and companies supplying new manufacturing systems.

2.2.          Country competitiveness definition

            According to Leão de Miranda (2021), the term competitiveness has historically been used to relate companies and nations in terms of costs. Analyzing the concept of competitiveness, most experts agree that competitiveness is a highly complex and multi-faceting phenomenon, as is the competition itself, the evaluation of which requires considering the results achieved in various areas. The concept of competitiveness begins with trade theory (Smith, 1937).

            Porter (1990) first introduced the idea of competitive advantage. Competition based on innovation, according to Porter (1980), is the highest stage in the development of the competitiveness of the country's economy, characterized not only by the application and improvement of foreign equipment and technology", but also by "the creation of new examples, creative development of the product range, production processes, sales organization system."

Porter (2012) identifies four stages of the competitiveness of the national economy, corresponding to four main drivers of its development: factors of production, investment, innovation, and wealth. At the same time, the first three stages are characterized by an increase in the competitiveness of the country's economy.

            Krugman's (1994) position on the country's competitiveness is based on Ricardo's classic theory (particularly the theory of comparative superiority).

            According to Krugman (1994), only companies trade and compete. International trade allows companies to develop a division of labor and enables the growth of the economies of all countries. Analyzing the concept of the country's competitiveness (Rakauskienė, 2013) distinguishes three approaches:

·     The country's competitiveness is a successful foreign trade of the country;

·     The country's competitiveness is the productivity of the country;

·     The country's competitiveness is the ability to ensure the well-being of the country's population.

            A broad notion of competitiveness refers to the inclination and skills to compete, win and retain a market position, increase market share and profitability, and eventually consolidate commercially successful activities (Filó, 2007).

            The model of systemic competitiveness of Esser (2007) is suitable for analyzing competitiveness. According to it, the country's competitiveness consists of four levels:

a)     Meta-economic level: socio-cultural factors; value system; the country's political-economic clout; capacity to formulate strategies and policies;

b)     Macroeconomic level: budgetary policy; monetary policy; fiscal policy; competition policy; trade policy;

c)     Meza economic level: infrastructure policy; educational policy; industrial policy; environmental policy; regional policy; import and export policy;

d)     Microeconomic level: management competence; company strategy.

            The World Economic Forum (WEF) produces one of the best-known competitiveness indices – the Global Competitiveness Index (GCI, 2019). The national economy competitiveness reflects the state of its institutions, policies, and factors that determine the productivity level of the economy, its growth level, and the prosperity level achievable for a particular country (World Economic Forum, 2017). 

            Under conditions of intense business globalization, pronounced competition, dramatic demographics (Marinović, 2017), economic and technological changes, country economy competitiveness is gaining importance. The WEF definition links micro- (firm-level) to macro- (country-level) competitiveness.

            The WEF's national competitiveness assessment is based on the Global Competitiveness Index (2019), which comprises several indicators measuring certain aspects of competitiveness, grouped into composite factors in terms of content, which form 12 groups of competitiveness factors (Table 2).

Table 2: The content of the Global Competitiveness Index

Groups of Factors

Factors

Institutions

Public institutions (property rights; ethics and corruption; abuse of influence; government efficiency; security); private institutions (corporate ethics, accountability)

Infrastructure

Transport infrastructure; electricity and telephony infrastructure

Macroeconomic environment

Good health and primary education

Health; primary education

Higher education and training

Scope of education, quality of education, staff training

Product market efficiency

Competitiveness (internal competition; foreign competition); quality of demand conditions

Labour market efficiency

Flexibility; efficient use of talents

Growth of financial markets

 

Efficiency; reliance, loyalty

 

Ability to harness progressing technology

Technology uptake; the use of ITT

Market size

Local market size; foreign market size

Business literacy

Innovation

            Global Competitiveness Index report (2019) covering 141 economies measures national competitiveness-defined as a set of policies, institutions, and factors that determine the level of productivity. Moldova was also ranked 86th.

            The research objects of researchers studying competitiveness are different. Therefore, the analyzed and described factors of competitiveness are different.  As a reason, there is no single and universally accepted methodology for assessing the country's competitiveness.  Competitiveness is a set of factors, institutions, and policies that determine the level of productivity.

2.3.          Digital country competitiveness

            The Institute for Management Development (IMD, 2017), an independent academic institution with Swiss roots and global reach, started the World Digital Competitiveness measuring (2017). 

            Based on IMD, World Digital Competitiveness (WDC, 2017) analyzes and ranks to which extent countries adopt and explore digital technologies leading to transformation in government practices, business models, and society.

            IMD World Digital Competitiveness Ranking measures the capacity and readiness of 63 economies to adopt and explore digital technologies as a critical driver for economic transformation in business, government, and broader society.

            Based on institute research, the methodology of the WDC ranking defines digital competitiveness into three main factors: knowledge, technology, future-readiness. Moldova was not included in the digital latter ranking.

2.4.          General situation of Moldova

            Business confidence in Moldova is low, while the macroeconomic framework remains vulnerable. Transparency, accountability, and corruption are crucial concerns and external budget support, which is based on an agreement with the International Monetary Fund, has a high level of conditionality. To improve this situation, the Moldova government must carry out critical economic reforms and create a rule-based, effective and accountable environment for businesses. However, the recent election of Parliament shows that country is split between pro-Russian and pro-European political powers. However, neither of these groups didn't gain the majority, which puts the country in a situation of political instability.

            Moldova's large-scale emigration combined with decreasing fertility rates deserves particular attention. It has led to an alarming decline in the population and accelerated the aging of society. Around 15% or 500 000 of the country's population live outside Moldova. It puts pressure on the pension system and the country's long-term competitiveness.

2.5.          Statistics of Moldova GDP

            The influence of the industry sector on Moldova's GDP is around 15%. Industry sector in Moldova consist of mining and quarrying (B); manufacturing industry (C); production and distribution of electricity and heat, gas, hot water and air conditioning (D); distribution of water, sanitation, waste management, decontamination activities (D).

            The distribution and influence of these segments on Moldova GDP can be seen in Table 3 (Statbank, 2020).

            According to the statistics department of Moldova, the industry sector was on the rise during the period of 2014-2015 and started to decrease from 2016 to 2019 (Statbank, 2020).

            Out of four segments, manufacturing is by far the most significant sector, and it saw the most significant increase over the period of 2014-2019.

            Sectors D and E showed an upward trend. However, it wasn't substantial compared to manufacturing. Last but not least, the Mining and quarrying sector remains the same.

Table 3: Contribution of economic activities in the GDP formation, %

Year

2014

2015

2016

2017

2018

2019

(B) Mining and quarrying

0.3%

0.3%

0.2%

0.2%

0.2%

0.3%

(C) Manufacturing

11.6%

12%

11.9%

11.6%

11.2%

10.6%

(D) Production and distribution of electricity and heat, gas, hot water and air conditioning

2.5%

2.5%

2.5%

2.4%

2.5%

2.3%

(E) Distribution of water, sanitation, waste management, decontamination activities

0.8%

0.8%

0.8%

0.8%

0.8%

0.8%

             

            The volume of industrial production indicates annual growth in this sector (Table 4). Since 2010, industrial production has increased by 40,7%. This pattern is evident in the manufacturing segment, which, compared to 2010, rose by 52.2%. The mining and quarrying sector reached its highest point in 2011. Since then, there is no general pattern that could define this sector's growth dynamics.

            The amount of production during 2018 reached the volume of 2010. Last but not least, production output in electricity and heat, gas, hot water, and air conditioning segment increased by 7,5%. There is no statistical information about water, sanitation, waste management, decontamination segment (Statbank, 2021).

Table 4: Volume indices of industrial production, 2010=100%

Year

2011

2012

2013

2014

2015

2016

2017

2018

2019

2020

Industry - total

113.4

110.7

120.2

129.0

129.9

131.1

135.6

140.7

143.7         

135.5

(B) Mining and quarrying

127.2

100.3

122.6

122.9

111.6

94.3

90.2

100.3

97.4         

107.3

(C) Manufacturing

113.9

113.2

125.2

135.9

139.0

141.5

148.1

152.2

157.1

145.8

(D) Production and distribution of electricity and heat, gas, hot water and air conditioning

98.1

99.0

94.8

99.0

100.1

99.2

97.9

105.6

100.4

102.1

           

            The main factors which led to the growth of the industrial sector are: the expansion of the foreign investor's activities, especially in the automotive industry, the positive developments in the agricultural sector that stimulated the growth of the food industry, the increase of domestic and foreign demand for national industrial products, due to the opening of the foreign and the implementation of the international economic cooperation agreements.

            Industry sector production output is rising; however, this sector's amount of labour force is relatively stable (Table 5). Compared to the entire country, the share of employees in the industry is relatively stable – around 12%. Even though the number of employees was regular, monthly average earnings rose during the last five years (Statbank, 2021).

            Compared to the entire Moldova economy, wages in the industry sector are more significant. However, this industry sector average is distorted by Electricity, gas, steam, and air conditioning supply segment (D).

            In general, production output is rising, but the fact that industry is dominated by resources-intensive and low-medium tech companies combined with increasing labour costs means that the Moldova industry sector's competitiveness could have competitiveness-related issues.

Table 5: Employed population

Year

2010

2011

2012

2013

2014

2015

2016

2017

2018

2019

Industry % of total

18,64

18,75

19,28

17,69

17,90

17,85

17,14

16,65

19,40

21,71

            Despite its growth and importance to the country's economic performance, the manufacturing sector has to improve.

            The structure of the manufacturing segment is dominated by resource-based businesses, which account for almost half of manufacturing companies (45.2%). Low-tech and medium-tech manufacturing companies account respectively 26.1% and 25.2%.

            The share of high-tech companies is extremely low and makes up only 3.5% of all manufacturing businesses (Competitive Industrial Performance Index, 2020).

            Finally, the manufacturing sector composition is mainly dominated by food and beverages production. This segment accounts for 40.4% of all manufacturing production. The other four most significant segments are wearing apparel, fur (10.9%); non-metallic mineral products (9.4%).

2.5.1.     Business structure

            Data of 2016 shows a total of 51,600 SMEs in Moldova or 98.7% of total registered enterprises (Table 6). 20,300 or almost 40% of the total number of SMEs are active in the wholesale and retail trade. The second largest category represented by SMEs is the "other" with manufacturing and professional services, scientific and technical activities representing the third largest category with an equal amount of 4,400 SMEs each (or 8.5% of the total number of SMEs).

            SMEs sector in 2016 employed 313,500 employees or 61.2% of the entire workforce. However, it should be noted that micro-enterprise is the most significant segment in SMEs structure and makes up 85.1% of it. Despite that, a number of employees in the SMEs segment are distributed relatively equally. Small and medium-size enterprises contribute a total of 31.4% of GDP in Moldova.

            In terms of income, SMEs have generated a total of nearly €2.5 billion in 2016. The main contributing sectors are wholesale and retail trade with approximately 49% and manufacturing industry with approximately 11%.

Table 6: Indicators related to the SME activity in 2016

Indicator

Number of units, thousand

Percentage of total in RM %

Number of people, thousand

Percentage of total in RM %

Total SMEs of which:

51.6

98.7

331.5

61.2

Medium-sized enterprises

1.3

2.5

101.5

19.8

Small enterprises

5.8

11.0

107.2

20.9

Micro enterprises

44.5

85.1

104.8

20.5

2.5.2.     Local ecosystem

            Moldovan government structure in relation to industry digitisation together with research and development is quite broad. The development of the R&D system of Moldova underwent different phases and was administered by a number of government departments and institutions, however, since 2004, this role is dedicated to the Moldovan Academy of Sciences (ASM). The Academy is the main policy-making institution and fulfills, to a large extent, the role of a Ministry of Science.

            The president of ASM is a member of the Government. It is an elected eminent national scientist who enjoys full independence from political views. ASM works as the research policy-making body, it manages most of the public R&D funds, and is the main research performing institution in the country. However, various experts emphasize that this situation results in a clear institutional conflict of interest since it places ASM as a policy-maker and funding agency while being at the same time the major beneficiary of the research funds.

            Besides Moldovan Academy of Science, there are also Moldovan ministries, which are directly involved in the management of research and innovation policy/or funding. The Ministry of Finance defines the allocation of government resources for R&I activities. The Ministry of Economy is also involved and deals with innovation and technology transfers in the business sector.

            Ministry of Environment is responsible for allocation of moderate R&D funding through its National Environment Fund (FEN). Besides that, Ministry of Health also disposes several subordinated health research institutions. Last but not least, Ministry of Education oversees Moldova higher education sector in order to strengthen the research capacities at universities.

            Besides governmental level, Parliament of Moldova is also involved in R&D affairs. Within Parliament, the Committees on Culture, Education, Research, Youth, Sport and Mass-media are responsible for the analysis and improvement of draft acts related to science and innovation.

            Moldovan Academy of Science and its subordinated bodies are the main stakeholders for policy implementation. There is a Centre for Fundamental and Applied Research Funding (CFCFA) within ASM, established in 2012 for the allocation of public funding for fundamental and applied research and which manages the main Moldovan funding programs.

            Other institutions are Moldovan Agency for Innovation and Technology Transfer (AITT), which is funding institution and responsible for supporting innovation and technology transfer. In addition, the Ministry of Economy also established Organization for SME sector development (ODIMM), which is responsible to provide support for SMEs in Moldova.

            One more important agency operating in innovation system is the National Council for Accreditation and Attestation (CNAA). This organization is highly relevant for institutions wanting to become eligible for public R&I funding. These have to undergo an evaluation and accreditation procedure, conducted by the CNAA.

            Accreditation is granted for a period of up to five years. Under the Code on Science and Innovation all research organizations accredited by the CNAA become members of the Academy of Science. There should be noticed a significant difference between capital Chisinau and the rest of the country in regards to CNAA activity. During the period of 2005-2013, CNAA accredited 60 organizations, but only three were situated outside Chisinau.

            Last but not least, it also worth mentioning innovation agencies operating outside the ASM structure. These are the State Agency on Intellectual Property of the Republic of Moldova (AGEPI) and the National Environmental Fund (FEN). First institution takes care of protection of intellectual property and the latter one manages dedicated research funding under the Ministry of Environment. 

            Majority of the entrepreneurs recognize the industry digitalization as a great opportunity for development and improvement in competitiveness (Ślusarczyk, 2018). The strengthening of digitalization processes may put additional competitiveness pressures on manufacturing businesses. In order to maintain the competitiveness, the industry should step towards the digitalization.

            Digitization offers the potential for quality improvement, flexibility and productivity (Hoellthaler & Braunreuther, 2018).

            In order to generate specific steps/recommendations in regard to the digitisation of Moldova industry, the further analysis have been made.

3.       DATA AND METHODOLOGY

            SWOT Analysis is a decision-making method, and it has been widely used in the management process. SWOT analysis has successfully been applied in identifying and solving problems (Mainali, 2011).

            SWOT analysis was applied to evaluate the current situation and future possibilities for the Moldova industry sector. This method is selected because it can incorporate the present conditions (through strengths and weaknesses) and the future conditions (through opportunities and threats).

            The research adopts an expert interview approach to gather information. The main input for the SWOT analysis was knowledge and information collected through interviews with relevant experts.

            Experts interviews is a popular method of gathering information in various fields of political and social science. It can provide insight and valuable knowledge in the relevant field. It is also considered an efficient and concentrated method of gathering data, especially in the exploratory phase (Bogner et al., 2009).

            Selecting the relevant experts is essential to gather usable information. The experts interviewed for this research compose of people who work closely in digitalization or competitiveness.

            Also, the triple helix approach was used to involve experts from Government, industry, and academia.

            The list of their qualifications is provided in Table 7.

            The interview was conducted through one-to-one interviews. The responses were collected from the respondents using a mixture of open-ended and scaled questions. To provide a quantitative assessment, the respondents were asked to rank their preferred option using the scale of 1 to 5 (1 - most unsuitable, 5 - most suitable).

 

 

Table 7: Qualifications of experts

Respondents

Qualifications

Field of expertise

1

Digitalisation expert at the governmental public agency with more than 20 years of experience in digitalisation area. Male, 52 years old

Government

2

Professor of management of Vilnius Tech University. Male, 35 years old

Academic researcher

3

Professor of Economics of Mykolas Romeris University. Femaile, 66 years old

Academic Researcher

4

Coordinator of Digital innovation hub in Lithuania. Female, 41 years old

Industry

5

CEO of Science and technology park in Lithuania. Male, 53 years old

Academic Researcher

6

CEO of regional business association. Male, 44 years old

Industry

7

Innovation manager, digitalisation consultant, with more than 20 years of experience in digitalisation area. Male, 51 years old.

Consultant

Source: compiled by the authors

           

4.       RESULTS AND DISCUSSIONS

            In terms of its positive qualities (strengths and opportunities), the respondents emphasise on different aspects of Moldova industry sector

            In order to understand the current situation and future possibilities for Moldova industry sector, SWOT analysis has to be performed (Table 8).

Table 8: SWOT analysis

Strengths

 

·  Industry sector and manufacturing segment output is rising;

·  Well-developed, consistently updated public and private ICT infrastructure;

·  Moldova ranks 6th worldwide translating its innovation inputs into outputs

·  Digitization solutions providers can supply a wide range of digitization services (by increasingly participating in local and global value chains, related to ICT, robotics, automation, electronics, cyber security, digitization solutions providers can offer services ranging from standard adaptable services to specialized services);

·  Moldova ranked 5th in regards to business friendly environment, according to fDi Manufacturing Locations of the Future 2018/19 ranking TOP 10 Manufacturing Countries of the Future 2018/19.

Weaknesses:

 

·  Moldova innovation system consists of many institutions which whose competences overlap;

·  SMEs still lack appropriate education and entrepreneurial skills, understanding of HR remains low, digitalization and modernization of operations are still lagging;

·  Contribution of industry sector to Moldova's GDP is quite low (~15%);

·  Moldova export is mostly dominated by agricultural goods;

·  The manufacturing sector comprises only ~12% of country's GDP, which is low. Around 20% is considered to be optimal;

·  Issues in education and research system. Due to difficult social and economic situation since the country's independence, cuts were made for education and research which led to very low investments in these sectors over years;

·  Moldova R&I system presents several structural weaknesses such as low financing, ageing, migration and downsizing of the R&D personnel;

·  Country has 31 universities and 45 colleges, however only 4 universities and 6 colleges tech ICT. In 2016 just 823 students graduated with ICT related qualifications (out of 24,000 graduates);

·  Moldova competitiveness rating is low (According to World Economic Forum Global Competitiveness Index 4.0 2018 edition, Moldova is 88 out of 140 countries);

·  Moldova ranks poorly on the Corruption Perception Index. According to Transparency International's Corruption Perception Index 2014, Moldova ranks 103 on the list of a total 175 countries;

·  Differences between capital Chisinau and the rest of the country in regards to innovative activities;

·  Moldova manufacturing sector competition is interrupted. Moldovan manufacturing sector have an oligopolistic or monopolistic market structure.

·  Industry is dominated by micro and small companies that do not have an adequate demand or extent for the installation of digitization technologies (since digitization is more relevant for medium-sized and large companies);

·  Industry's technological readiness level is low (low- and medium-tech technological businesses dominate; industry is oriented towards the employment of used, second-hand manufacturing equipment and cheap labor; too little comprehension about what equipment is needed, how to optimally integrate and utilize it; few companies apply real-time analytics

·  There is a lack of systemic integration (the digital technological equipment companies have is acquired through separate initiatives and projects; there is a lack of systemic integration that would ensure a transparent transfer of data as well as horizontal and vertical integration within companies and in the exchange of data with other creators of the shared value chain; due to their price, such solutions, although available on the market, are often hardly financially obtainable for the local SMEs);

·  The majority of manufacturing companies produce/provide low added-value products/services

·  Issues with standardization and interoperability of systems (it is difficult to make different systems compatible and to integrate them together);

·  Too limited supply of qualified and specialized innovation support services. There are a lot of "generalists" amongst intermediation, facilitation and motivation service providers, but when companies need to solve concrete problems that require deeper, specialized knowledge, it becomes difficult to find such experts

Opportunities

 

·  The share of industry sector to Moldova GDP is on the rise;

·  Various strategic documents include industry sector as one of the priorities which has to be developed. However, industry digitization isn't mentioned as a separate priority

·  Bringing back and attracting talents from abroad;

·  Vocational training and retraining of employees;

·  A promising innovative sector for the country is Information and Communication Technologies (ICT), which has gained weight similar to that of other CIS countries;

·  Integration with EU: Moldova is a member of Eastern Partnership with EU and has an Association Agreement with European Union signed in 2014. Integration with EU will provide various advantages and support measures. Country participate in Horizon 2020 and Smart Specialization Strategy;

·  International financial institutions readiness to support transformation processes;

·  Opportunities for business to get to know and use more financial support and measures;

·  In 2017 Moldova launched a number of reforms such as labor code or labor migration, however, the implementation and the effects of reforms are still unclear;

·  Clusters policy is present in some policy documents. Moldova is on the right track, understanding the importance of clustering, however there is a long way to go in regards to the development of it.

Threats

 

·  The industry digitization market is, and remains, limited (due to industry domination by small companies or the state of the economy);

·  Manufacturing companies are not able to adapt and switch to global business models;

·  Imported digitization technologies do not have an adequate support (in either projecting, installation or service) in manufacturing companies due to the lack of variety of such services and their quality;

·  Shortage of talents due to migration and flight of human capital ("brain drain") (internal migration from regions to cities; emigration from Moldova to foreign countries);

·  Deficit of professionals due to the current demographic situation;

·  The higher education institutions are not capable of preparing suitable specialists (due to the inappropriate digital technologies infrastructure aimed at study; due to insufficient lecturers’/vocational teachers' qualifications in industry digitization matters);

·  Inflexible regulation of work conditions regarding organization and installation of digital workplaces in companies;

·  A fragmented and underdeveloped innovation support and innovation consulting services system that otherwise would make the creation and installation of digital innovations in industry more effective

 

Source: compiled by the authors

Based on it, recommendations and measures will be drawn.

4.1.          A Vision of digitalized Moldova industry

            Following the SWOT, the vision concerning the future of digitalized Moldova manufacturing sector can be established.

Internal/Company-related factors:

External/Environmental factors:

4.1.1.     Strategic Pillars Supporting the Vision

            Moldova industry digitisation action plan should be supported by 4 pillars: Knowledge, People, Infrastructure and Environment. Each of these foundations encompasses distinct target priorities identified by experts and addressed by specific policy measures. 

            Knowledge considers technologies and business models that will become integrated through value chains.

            People refers to policy-makers, researchers and creators, enablers, and intermediaries that will play a critical role in the digitisation of industry along the private sector and investors.

Infrastructure regards services infrastructure, demonstration infrastructure, and R&D infrastructure which, when combined, will provide the best possible conditions for manufacturing innovation.

            Environment concerns the legal and regulatory environment, standards, and incentives system that will embed industry in a smoothly performing facilitation network within the local ecosystem.

Strategic pillars cover areas that are in most need of action in order to achieve the digitalised industry's vision (Figure 1).

            To overcome these challenges, digital competences and skills must be developed to assist companies in creation, adoption and implementation of digital solutions. By using opportunities provided by digitisation, companies would become enabled to increase their productivity, production value and to internationalise.

            There are the key measures to accomplish that (Table 9):

Figure 1: Strategic pillars

 

Actions are designed to reflect 4 strategic ares, where the action is most needed: Knowledge, People, Infrasctruture and Environment.

K1 – Technologies

K2 – Business Models

 

P1 – Policy-makers

P2 – Researchers and Creators

P3 – Enablers

P4 – Intermediaries

I1 – Services Infrastructure

I2 – Demonstration Infrastructure

I3 – R&D Infrastructure

E1 – Legal & Regulatory Environment

E2 – Standards

E3 – Incentives

Table 9: List of measures

No

Measures

Pillars and priorities (K, P, I, E)

1.                 

Creation of digitisation technologies

K1

1.1.             

Preparation of the policy mix for implementation of the new S3

K1; E1

1.2.             

Implementation of the new S3

K1; E1

2.                 

Adoption (import) of digitisation technologies

K1

2.1.             

Identification and wider implementation of national and international good practice

K1

2.2.             

Identification of pilot projects to transfer and to test those technologies defined as most influential in the digitisation of local industry that could later lead to whole industrial development

K1

2.3.             

Preparation of measures for larger-scale implementation of successful pilots

K1

3.                 

Joining international technology development value chains (for instance, international clusters, international R&D programmes)

K1

3.1.             

A continuous call for an international partner search measure

K1; E3

3.2.             

Preparation of co-financing schemes describing how Moldova will support entities accepted into international consortiums and are awarded grants that require co-financing

K1; E3

3.3.             

Preparation of financing schemes for the funding of cross-sectoral initiatives for participation (incl. operational costs) in international networks, clusters, platforms, working/topic groups, etc.

K1; E3

4.                 

Development of industrial graduate programmes in areas related to industry digitisation

K1; P2

5.                 

Development of safe and (cyber) secure technologies by design

K1

6.                 

Creation of business models oriented towards integration in international value chains

K2

6.1.             

Identification of pilot projects to transfer digital technologies (implementation) management know-how from foreign countries that are most relevant for the local industry and could later lead to whole industrial development

K2; K1

6.2.             

Preparation of measures for the larger-scale implementation of successful pilots of digital technologies (implementation) management tools

K2; K1

7.                 

Continued support of measures for participation in international knowledge dissemination networks (e.g. exhibitions, trade missions, and through agents)

K2; E3

8.                 

Development and implementation of public servants' qualification improvement and training programmes that cover industry digitisation challenges

P1

9.                 

Support measure for the transfer of good practice from foreign countries (e.g. pilot projects for transfer and adaptation of other countries' good practice; triple-helix stakeholders' visits to good practice countries to understand the implementation of policy measures)

P1; E3

10.              

Revision, updating and preparation of study programmes, related to industry digitisation

P2

11.              

Renewal of teaching resources, laboratory equipment and learning tools

P2; I2

12.              

Development of bachelor and master level digital manufacturing study programmes and related bridging courses for college graduates

P2

13.              

Development and implementation of interdisciplinary study programmes (e.g. Smart Production Technologies & Robotics, IT & Robotics, Laser cutting & Metalworking)

P2

14.              

Development and implementation of vocational teachers' and lecturers' qualification improvement and training programmes that cover industry digitisation challenges

P2

15.              

Creation of support measure for the use of infrastructure of business clusters and open access centres by researchers (e.g. for qualification improvement and training purposes)

P2; E3

16.              

Private/public initiatives to attract talented professionals from abroad

P2; E3

17.              

Implementation of employee qualification improvement and training in workplace programmes targeting the application of digital technologies (e.g. by expanding the apprenticeship/vocational training model to encompass workers as well as production technologists)

P3

18.              

Recruitment of foreign students who potentially could work in local industry companies after graduation

P3

19.              

Integration of management and technology transfer study modules in technological studies (e.g. engineering in digital manufacturing and related studies)

P4

20.              

Informal education programmes for the training of intermediaries and possibilities for recognition

P4

21.              

Systemic and regularly performed research in forecasting and prediction of international value chains trends

I1

22.              

Systemic and regularly performed research to identify industry needs for support services (e.g. surveying companies, sectoral analysis)

I1

22.1.          

Surveys on funding measures (evaluation of the measures, by surveying participating companies immediately after a call for proposals ends)

I1

22.2.          

Surveys on technologies for the identification of technologies of current relevance to companies

I1

22.3.          

Surveys for a sectoral analysis/review of value chains (monitoring and analysis of existing and future value chains)

I1

23.              

Creation of Digital Innovation Hubs (DIHs) service network

I1

23.1.          

Pilot measure for the development of DIHs' service infrastructure

I1

23.2.          

Mapping of potential DIHs (to identify which organizations can be incorporated or join DIHs)

I1

23.3.          

Prepare co-financing schemes showing how Moldova will support DIHs accepted into international networks

I1; E3

23.4.          

Permanent measure

I1

23.5.          

Creation of conditions to connect to public infrastructure and utilities governed by the state or municipalities (electricity, gas, water, data necessary for Industry 4.0)

I1; E2

24.              

Development of 5G network

I1

24.1.          

Organization of auctions for 5G frequencies (3400-3800 MHz, 700 MHz)

I1; E2

24.2.          

Allocation of 5G frequencies (3400-3800 MHz, 700 MHz) for commercial uses

I1; E2

24.3.          

Review and approval of changes to the hygienic norms of electromagnetic radiation: increase the radiation threshold to equalize it to the standard acceptable to the rest of Europe and application of changes to the measurement methodology

I1; E2

24.4.          

Easing of regulations (e.g. elimination of, or reduction in conditions, to receive permissions, especially in the case of pico- and microcell instalment)

I1; E2

24.5.          

Establishment of opportunities for network operators to use public infrastructure (e.g. lighting towers, buildings, chimneys, other objects) for instalment of mobile network elements/equipment with conditions appropriate to support 5G

I1; E2

24.6.          

Development of infrastructure necessary for 5G alongside or during implementation of governmental/municipal projects regarding transport and energy

I1

24.7.          

A developed 5G network

I1

25.              

Development of digital technology demonstration infrastructure

I2

26.              

Development of digital technology demonstration infrastructure

I2

26.1.          

Development of the national digital technology demonstration concept

I2; E1

26.2.          

Virtual factory (e.g. an interactive platform or a webpage with remote control and simulations of technologies)

I2

26.3.          

A measure for the development of 'digital twins' in factories

I2; E3

26.4.          

Demonstration of exemplary digital technologies and digitisation solutions based on national and international good practice

I2; K1

26.5.          

Transfer of good practice from abroad (e.g. a technology demonstration centre, where various technological solutions offered by a number of companies, and their integration possibilities, are demonstrated on one site)

I2; K1

26.6.          

Creation of 2 exemplary physical digital technology demonstration centres alongside developers of digital technologies

I2

27.              

Investment in Digital Innovation Hubs' (DIHs') infrastructure necessary for the development of digital technologies

I3

27.1.          

Pilot measure for the development of DIHs' innovation and R&D infrastructure for digitisation services

I3

27.2.          

Support for 4-5 infrastructure development projects for DIHs

I3

28.              

Introduction of guidelines for IT/R&D public procurement procedures

I3; E1

29.              

A continued development of clusters' shared access centres for innovation and R&D

I3

30.              

Development of technology prototyping, testing and pilot production infrastructure

I3

30.1.          

Support for 4-5 infrastructure development projects for prototyping, testing and pilot production

I3

30.2.          

Support for the development of 4-5 competence centres running on an open access model in the topic areas related to DIHs' activities

I3

31.              

Creation of industry transformation strategy

E1

32.              

Innovation system reform concerning industry digitisation

E1

33.              

Refinement of work relations regulations

E1

34.              

Issuance of regulation regarding service provision by Open Access Centres (OACs)

E1

35.              

Preparation of Digital Innovation Hubs (DIHs) development concept

E1

36.              

Establishment and/or enforcement of regulation in intellectual property dispute resolution - e.g. between researchers and universities, between customers (businesses) and executors (universities)

E1

37.              

Introduction of regulation for technology demonstration equipment use and accounting (i.e. amortization, deductible expenses issues)

E1

38.              

Elimination of obstacles to universities and research institutes managing held infrastructure (land, buildings, equipment)

E1

39.              

Development and implementation of standards to support industry digitisation

E2

39.1.          

Recognition of researchers' contribution to standardization work (similar to traditional scientific publications)

E2

39.2.          

Legislation to promote the application of standardisation as an instrument for innovation development and economic growth

E2

39.3.          

Promotion of the value of standards to support innovation

E2

39.4.          

Implementation of standards associated with industry digitisation

E2

39.5.          

Enforcement of compliance with the standards

E2

39.6.          

Facilitation of conditions for connections to public infrastructure (incl. adaptation of services to industry needs)

E2

40.              

Promotion of interoperability

E2

41.              

Building blocks for national and cross-border G2B services

E2

41.1.          

Preparation of usability guidelines for Industry 4.0

E2; E1

41.2.          

Enforcement of compliance with the usability guidelines

E2; E1

42.              

Development of tax reliefs for promotion of industry digitisation

E3

42.1.          

Creation of tax reliefs for accelerated capital allowance and hyper and/or super-depreciation of tangible and intangible assets related to digital technologies

E3

42.2.          

Extension of a current tax relief regarding asset depreciation after the year 2023

E3

42.3.          

Implementation

E3

43.              

Support for R&D in creation of digital technologies and digitisation support for prototyping and pilot production

E3

43.1.          

Preparation of support schemes for R&D, prototyping and pilot production in relation to S3

E3

44.              

Support for implementation of digital technologies

E3

44.1.          

Preparation of support schemes for implementation of digital technologies

E3

44.2.          

Support projects

E3

44.3.          

A separate measure for research groups' projects for business (whereby the best scientists from all Moldova universities work together to solve business problems)

E3

45.              

Support for companies in the purchasing of services related to digitisation (e.g. in the form of service bundles/service packages, cheques)

E3

45.1.          

Technology vouchers as a measure for production digitisation

E3

45.2.          

Support projects

E3

46.              

Uninterrupted support for digitisation and/or technological audits (vouchers)

E3

46.1.          

Preparation of support schemes for digitisation and/or technological audits (vouchers)

E3

46.2.          

Implementation

E3

47.              

Support for attracting and retaining specialists, professional internships, qualification improvement, training and retraining

E3; P2; P3

47.1.          

Preparation of schemes for training at a workplace (apprenticeship/vocational training) to obtain knowledge in working with digital technologies

E3; P2; P3

47.2.          

A voucher for the development of skills in working with digital technologies

E3; P2; P3

47.3.          

Implementation

E3

48.              

Support for expansion of Digital Innovation Hubs (DIHs) and integration in national and international networks

E3; I1

48.1.          

Preparation of a measure for the extension of DIHs

E3; I1

48.2.          

Implementation

E3; I1

 

5.       CONCLUSIONS AND RECOMMENDATIONS

            The country's competitiveness is directly proportional to the country's level of economic development. According to SWOT analysis, general strengths on which Moldovan industry digitalisation will rely can be distinguished. It relies on the fact that manufacturing sector output is increasing – the contribution of the manufacturing sector to national GDP is around 12%, however it is on the lower side compared to other EU countries. Despite that, recent years indicate the rise of the output of this industry segment and industry digitisation will further encourage this process.

            Secondly, public and private IRT infrastructure is well-developed – is consistently updated, provides world-class internet access, and allows faster digitization. Thirdly, the growing capacity of digitization solutions providers - supply a wide range of services by participating in local and global value chains.

Industry digitalization will address weaknesses such as SMEs dominate the local industry with low-level technology readiness, which currently limits investment in the overall advancement of manufacturing.

Secondly, production is dominated by contract manufacturing of low value-added products, which limits the need for cutting-edge technological solutions and does not require much cooperation between Moldovan research and industry.

Thirdly, discrepancies appeared between academia and industry's needs and the digitization incentives system is fragmented and has many elements with poorly functioning links between them. Moreover, partnership culture develops slowly and hinders collaboration and cooperation between major actors in the ecosystem and ordinary B2B relationships.

Implementing these measures are expected to grant the following benefits:

·       Higher rankings/better ratings across a range of indicators that measure the state's performance in digitization and/or innovation at European level and globally

·       An increased number of companies carrying out innovation activities

·       An increased number of companies that benefit from tax reliefs

·       A growing share of GDP generated by high-tech companies

·       An increasing number of employees working in high-tech companies

·       A more effective innovation system

·       Better adaptation to pan-European and global standards

·       New services for businesses

·       The national network of Digital Innovation Hubs that provide specialized digitization services

·       An increased ratio of medium to high-tech companies compared to all companies

·       An increased number of registered patents

·       A reduced regulatory burden for companies carrying out innovation activities

·       An increased number of PhDs working in the field of industry digitization

·       Reviewed and updated study programmers

·       New and interdisciplinary study programmers in relation to industry digitization

·       New scientific and technology demonstration equipment

·       An increased number of professionals attracted to industry from abroad

·       Increased private company investments in innovation activities

·       Increased added-value generated by manufacturing enterprises

·       Increased manufacturing companies' turnover

·       An increased number of projects funded via public-private partnerships

·       An increase of exports in identified value chains

·       An increased number of companies that benefited from state support to get involved in international value chains.

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